Thoughtful work starts
WITH THOUGHTFUL PEOPLE
THE RIGHT FIT
I work best with teams who know their work matters and want their creative to feel just as thoughtful. We figure out what you’re trying to say, who needs to hear it, and how to bring everything into alignment—so your creative feels grounded, human, and actually useful.
I work best with teams who know their work matters and want their creative to feel just as thoughtful. We figure out what you’re trying
to say, who needs to hear it, and how to bring everything into alignment—so your creative feels grounded, human, and actually useful.
WHY WORK WITH ME
I don’t just work with outdoor organizations—I’m out there with them. I’ve helped build trails in Patagonia, led a statewide hiking community here in Virginia, and partnered with nonprofits working to protect rivers, parks, and public lands. This isn’t a niche for me—it’s where I feel most at home, and it shows up naturally in the way I tell stories.
The Outdoors Is Personal to Me
I’ve been the one spinning plates—five deadlines, a Friday curveball, and a cup of cold coffee in hand. I know that scramble well, which is exactly why I don’t create from that place anymore. These days, I bring clarity, calm, and a steady process that helps teams breathe a little easier. When I show up, it’s to make the work feel smoother, more focused, and a whole lot more human.
I’ve Sat on Your Side of the Table
Pretty content is nice—but the kind of work that sparks emotion, action, or a quiet “wow, this feels like me” is what sticks. Whether it’s a brand system, a video, or a social campaign, I’m always thinking about what will land heart-first and stay with people long after they’ve scrolled past.
I Make Stories People Feel
I’m tucked into Arlington, Virginia—close enough to be on the National Mall for a rally or in Shenandoah National Park for a sunrise hike (my favorite reset). I love showing up in person when it matters, and I’m just as comfortable collaborating remotely with teams across time zones, Slack threads, and Zoom rooms.
Based right outside DC
MEDIA
NEW YORK TIMES
I was quoted in this New York Times travel feature exploring remote volunteer experiences around the world. I shared insights from my trail-building trip in Patagonia, where I joined a conservation-focused voluntourism program dedicated to expanding sustainable access to wild places.
WASHINGTON POST
Girls Who Hike Virginia was featured in The Washington Post as part of a spotlight on community groups helping people build connection and belonging in the DC metro area. I was interviewed and quoted in the piece, sharing how our grassroots hiking community has become a meaningful way for women+ to find confidence, friendship, and adventure on the trail.
NEW YORK TIMES
Shared here is the New York Times’ national coverage of the March 1st protests in defense of U.S. public lands. While not quoted in the piece, I co-organized the Washington, D.C. protest at the Lincoln Memorial, which brought together 100 advocates to stand up for our National Parks and protected spaces.
MY BACKGROUND, IN PRACTICE
My career began in politics and advocacy—spaces where storytelling isn’t theoretical, timelines are unforgiving, and creative work has real-world impacts. Over the last decade, I’ve worked across electoral campaigns, issue advocacy, and grassroots organizing, helping shape digital strategy and creative that reaches people at scale and moves them to act.
Some highlights from that work:
— Led digital advertising strategy for a statewide ballot initiative to protect abortion rights, shaping creative direction, writing and pitching scripts, and editing video ads featuring providers and patients. The campaign reached 1M+ people and contributed to a +54% victory at the ballot box.
— Supported on-set production for gubernatorial campaign ads, assisting with logistics and creative handoffs during a
My career began in politics and advocacy—spaces where storytelling isn’t theoretical, timelines are unforgiving, and creative work has real-world impacts. Over the last decade, I’ve worked across electoral campaigns, issue advocacy, and grassroots organizing, helping shape digital strategy and creative that reaches people at scale and moves them to act.
Some highlights from that work:
• Led digital advertising strategy for a statewide ballot initiative to protect abortion rights, shaping creative direction, writing and pitching scripts, and editing video ads featuring providers and patients. The campaign reached 1M+ people and contributed to a +54% victory at the ballot box.
• Supported on-set production for gubernatorial campaign ads, assisting with logistics and creative handoffs during a film shoot in Tampa, Florida, and ensuring footage translated into effective digital creative.
• Produced and distributed rapid-response video content that generated 1.3M views, sparked multiple days of national media coverage, and reached audiences in the tens of millions through earned media amplification.
• Built and now lead a statewide, volunteer-run nonprofit serving tens of thousands of women+, overseeing strategy, creative direction, partnerships, and a volunteer board while growing a deeply human, community-centered brand from the ground up.
All of this experience informs how I work today. I know how to operate under pressure—but I’ve also learned that the strongest work comes from clarity, care, and intention. I bring that steadiness into every collaboration, helping teams tell stories that resonate deeply without burning out the people behind them.
film shoot in Tampa, Florida, and ensuring footage translated into effective creative.
— Produced and distributed rapid-response video content that generated 1.3M views, sparked multiple days of national media coverage, and reached audiences in the tens of millions through earned media amplification.
— Built and now lead a statewide, volunteer-run nonprofit serving tens of thousands of women+, overseeing strategy, creative direction, partnerships, and a volunteer board while growing a deeply human, community-centered brand from the ground up.
All of these experiences inform how I work today. I know how to operate under pressure—but I’ve also learned that the strongest work comes from clarity, care, and intention. I bring that steadiness into every collaboration, helping teams tell stories that resonate deeply without burning out the people behind them.
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"Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables."
KIND WORDS
Haley Epping
Potomac Conservancy
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"A total pro. A talented designer and producer, and strong creative partner. Would be delighted to work with Jenn again, and encourage others to work with her!"
WILL MANTELL
FairVote
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"I went on parental leave knowing our campaigns were in good hands with Jenn. She hones in on the best parts of your branding to create impactful materials that engage your target audiences."
SARAH WHITSON
Whitson Strategies
