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Ways I Can Help

I work alongside mission-driven teams as a creative partner—offering steady, thoughtful support across social, brand, and digital campaigns. Sometimes that means helping set creative direction, sometimes it’s rolling up my sleeves to execute. Most of the time, it’s a mix of both.

My approach is grounded in people-first storytelling and calm, intentional process. I focus on building creative systems that make collaboration easier and decisions clearer so your team can spend less time reacting and more time doing the work that matters.


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SOCIAL-First Content Strategy & production

DOCUMENTARY-STYLE BRAND PHOTOGRAPHY

Graphic DESIGN & marketing COLLATERAL DEVELOPMENT

VIDEO PRODUCTION & EDITING

Scriptwriting & NARRATIVE DEVELOPMENT

COPYWRITING & CONTENT PLANNING

Why work with me?

I’m tucked into Arlington, Virginia—close enough to be on the National Mall for a rally or in Shenandoah National Park for a sunrise hike (my favorite reset). I love showing up in person when it matters, and I’m just as comfortable collaborating remotely with teams across time zones, Slack threads, and Zoom rooms.

Based right outside DC

Pretty content is nice—but the kind of work that sparks emotion, action, or a quiet “wow, this feels like me” is what sticks. Whether it’s a brand system, a video, or a social campaign, I’m always thinking about what will land heart-first and stay with people long after they’ve scrolled past.

I Make Stories People Feel

I’ve been the one spinning plates—five deadlines, a Friday curveball, and a cup of cold coffee in hand. I know that scramble well, which is exactly why I don’t create from that place anymore. These days, I bring clarity, calm, and a steady process that helps teams breathe a little easier. When I show up, it’s to make the work feel smoother, more focused, and a whole lot more human.

I’ve Sat on Your Side of the Table

I don’t just work with outdoor organizations—I’m out there with them. I’ve helped build trails in Patagonia, led a statewide hiking community here in Virginia, and partnered with nonprofits working to protect rivers, parks, and public lands. This isn’t a niche for me—it’s where I feel most at home, and it shows up naturally in the way I tell stories.

The Outdoors Is Personal to Me

Kind Words

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Jenn turns complex policy ideas into beautifully designed narratives. She brought creativity, professionalism, and a genuine love of the outdoors to every project. If your organization works in conservation or outdoor advocacy and you need materials that are both beautiful and strategically sharp, she's the one to call.

Ed Stierli

Mid-Atlantic Sr. Regional Director, National Parks Conservation Association

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Haley Epping

Director of Digital Communications, Potomac Conservancy

Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables.

Kind Words

I went on parental leave knowing our campaigns were in good hands with Jenn. She hones in on the best parts of your branding to create impactful materials that engage your target audiences.

Sarah Whitson

Principal, Whitson Strategies

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WILL MANTELL

Director of Communications, Fairvote

A total pro. A talented designer and producer, and strong creative partner. Would be delighted to work with Jenn again, and encourage others to work with her!

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Kind Words

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Jenn turns complex policy ideas into beautifully designed narratives. She brought creativity, professionalism, and a genuine love of the outdoors to every project. If your organization works in conservation or outdoor advocacy and you need materials that are both beautiful and strategically sharp, she's the one to call.

Ed Stierli

Mid-Atlantic Sr. Regional Director, National Parks Conservation Association

"

"

Haley Epping

Director of Digital Communications, Potomac Conservancy

Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables.

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