BUILDING A COMMUNITY-POWERED NONPROFIT
Overview
Client: Girls Who Hike Virginia
Scope: The project scope included comprehensive brand design, messaging development, and creative direction, alongside digital marketing strategies. It also encompassed photography, content production, and strategic planning to enhance engagement and visibility. December 2021 - Present
Description: I provide pro bono expertise to Girls Who Hike Virginia, serving as President of the Board of Directors and previously as Communication Director.
RESULTS
100% increase in following
More than 700% audience increase in Facebook group community over two years
160% increase in engagement rate year over year
Combined audience of more than 40,000 built from scratch
