Clean Water, Strong Content
Overview
Client: Potomac Conservancy
Scope: The project scope includes creative direction, video content production, photography, and content strategy, ensuring cohesive and impactful storytelling across all platforms.
September 2023 - July 2024
Description: I collaborated with Potomac Conservancy as a project-based creative contractor, developing and delivering engaging video and still content for social media, website features, and annual reports.
THE Challenge
The goal? Create short-form videos and photo content that felt real, local, and emotionally grounded — showing what protecting clean water actually looks like on the ground.
Potomac Conservancy wanted to expand their reach and deepen their connection with local audiences.
The Process
I joined community cleanups, community events, and conservation site visits to capture the heart of Potomac Conservancy’s mission — real people, hands in the water, doing the work.
From native flora to the volunteers protecting it, I documented how stewardship takes shape in everyday moments.
From native flora to the volunteers protecting it, I documented how stewardship takes shape in everyday moments.
Video Production & Photography
I began by identifying what converts viewers into advocates—real people, real places, simple hooks. The strategy was simple: show the river through the eyes of the people who love it most.
Concept & Strategy
Each piece — photo or video — was designed to feel authentic and scroll-friendly. Clean visuals and no overproduction.
Editing & Post-Production
Shared across Instagram, their digital newsletter, and website, the content gave followers a front-row seat to the Conservancy’s work — and why it matters.
Impact
Photography included in the 2023-2024 Annual Report below.
PROJECT SAMPLES
"
Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables.
KIND WORDS
— Haley Epping
Director of Digital Communications, Potomac Conservancy
