THE WORK
BEHIND THE WORK
PROJECT OVERVIEW
Role: Creative Strategist & Designer
Scope: Advocacy campaign materials
Tools: Adobe Illustrator, InDesign
The Process
- Landed on emotional photography + bold type + clean structure
- Built a system that could flex for VA, WV, MD, and PA
Exploring Directions
- Dug through existing brand guidelines and reference materials
- Pulled ideas and messaging from NPCA’s policy and comms teams
- Spotted a gap: the visuals needed more warmth, less jargon
Getting the Full Picture
- Mocked up 2 draft layouts → got feedback, refined, repeat
- Created components (headlines, stats, callouts)
- Delivered 10 finished assets: fact sheets, ads, social graphics, etc.
Designing & Refining
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"Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables."
KIND WORDS
Haley Epping
Potomac Conservancy
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"A total pro. A talented designer and producer, and strong creative partner. Would be delighted to work with Jenn again, and encourage others to work with her!"
WILL MANTELL
FairVote
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"I went on parental leave knowing our campaigns were in good hands with Jenn. She hones in on the best parts of your branding to create impactful materials that engage your target audiences."
SARAH WHITSON
Whitson Strategies
