For national parks.

Project Overview

Until this project, no one had studied how data centers impact national parks. I partnered with the National Parks Conservation Association to take their groundbreaking research and turn it into a designed report that decision-makers and general audiences could actually read and understand.



Client: National Park Conservation Association

Role: Content Strategist & Designer

Tools: Adobe InDesign, Illustrator

The Results

The goal was to make this research accessible—and it's getting traction. The report has been cited in regional news coverage and shared by outdoor media, bringing visibility to an issue that hadn't been studied before.

The Process

  • Designed the full 44-page report in InDesign with a consistent visual system
  • Created data visualizations that made complex information accessible
  • Paired imagery with intentional layout to keep the report readable and engaging
Putting It All Together
  • Combed through 9,000+ words to identify key themes, findings, and through-lines
  • Distilled dense technical content into a clear, reader-friendly narrative structure
  • Made editorial decisions about what to keep and cut for a decision-maker audience
Content Strategy & Narrative



  • Met with the client to understand their goals, audience, and how the report would be used
  • Reviewed the original 90-page technical document to assess scope and complexity
  • Aligned on priorities, timeline, and the story the final report needed to tell
Research & Discovery


Kind Words

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Jenn turns complex policy ideas into beautifully designed narratives. She brought creativity, professionalism, and a genuine love of the outdoors to every project. If your organization works in conservation or outdoor advocacy and you need materials that are both beautiful and strategically sharp, she's the one to call.

Ed Stierli

Mid-Atlantic Sr. Regional Director, National Parks Conservation Association

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Haley Epping

Director of Digital Communications, Potomac Conservancy

Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables.

Kind Words

I went on parental leave knowing our campaigns were in good hands with Jenn. She hones in on the best parts of your branding to create impactful materials that engage your target audiences.

Sarah Whitson

Principal, Whitson Strategies

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WILL MANTELL

Director of Communications, Fairvote

A total pro. A talented designer and producer, and strong creative partner. Would be delighted to work with Jenn again, and encourage others to work with her!

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Kind Words

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"

Jenn turns complex policy ideas into beautifully designed narratives. She brought creativity, professionalism, and a genuine love of the outdoors to every project. If your organization works in conservation or outdoor advocacy and you need materials that are both beautiful and strategically sharp, she's the one to call.

Ed Stierli

Mid-Atlantic Sr. Regional Director, National Parks Conservation Association

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Haley Epping

Director of Digital Communications, Potomac Conservancy

Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables.

How can I help?

Get In Touch

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