THE WORK

BEHIND THE WORK

PROJECT OVERVIEW

Client: Potomac Conservancy

Role: Photographer, Content Strategist

Scope: Photography, Video Content Production + Editing

Tools: Canon RP, Instagram Reels native editing, Premiere Pro

The Process

I began by identifying what converts viewers into advocates—real people, real places, simple hooks. The strategy was simple: show the river through the eyes of the people who love it most.


Concept & Strategy

I joined community cleanups, community events, and conservation site visits to capture the heart of Potomac Conservancy’s mission — real people, hands in the water, doing the work.

From native flora to the volunteers protecting it, I documented how stewardship takes shape in everyday moments.


Video Production & Photography

Each piece — photo or video — was designed to feel authentic and scroll-friendly. Clean visuals and no overproduction.

Editing & Post-Production

Shared across Instagram, their digital newsletter, and website, the content gave followers a front-row seat to the Conservancy’s work — and why it matters.

Impact

Ways I Can Help

I work alongside mission-driven teams as a creative partner—offering steady, thoughtful support across social, brand, and digital campaigns. Sometimes that means helping set creative direction, sometimes it’s rolling up my sleeves to execute. Most of the time, it’s a mix of both.

My approach is grounded in people-first storytelling and calm, intentional process. I focus on building creative systems that make collaboration easier and decisions clearer so your team can spend less time reacting and more time doing the work that matters.


Get In Touch

SOCIAL-First Content Strategy & production

DOCUMENTARY-STYLE BRAND PHOTOGRAPHY

Graphic DESIGN & marketing COLLATERAL DEVELOPMENT

VIDEO PRODUCTION & EDITING

Scriptwriting & NARRATIVE DEVELOPMENT

COPYWRITING & CONTENT PLANNING

"

Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables. 

KIND WORDS

— Haley Epping

Director of Digital Communications, Potomac Conservancy