CREATIVE CONTENT PRODUCTION    STRATEGY

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I work with conservation and outdoor advocacy groups that are changing the landscape—both on the ground and in the bigger picture. I bring a mix of political and nonprofit experience to creative projects that feel real, human, and purpose-driven.

Creativity with a Compass

  • Video production + editing
  • Graphic design
  • Custom photography
  • Livestream production

VISUALS FROM THE FIELD

What I DO

  • Social media strategy
  • Online community engagement
  • Scriptwriting + story development
  •  Platform-specific content planning

Community-Driven Content

  • Brand creative + development
  • No-code website development + management 

GROUNDED BRAND DESIGN

MORE SAMPLES OF WORK

PARTNERS

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"Jenn has been incredibly efficient, proactive, and responsive throughout our work together. I appreciate her passion and the high-quality deliverables."

KIND WORDS

Haley Epping

Potomac Conservancy

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"A total pro. A talented designer and producer, and strong creative partner. Would be delighted to work with Jenn again, and encourage others to work with her!"

WILL MANTELL

FairVote

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"I went on parental leave knowing our campaigns were in good hands with Jenn. She hones in on the best parts of your branding to create impactful materials that engage your target audiences."

SARAH WHITSON

Whitson Strategies

Why Work With Me?

I’ve been the one spinning plates—five deadlines, a Friday curveball, and a cup of iced coffee in hand. I know that scramble, which is exactly why I try not to create from it. These days, I bring clarity, calm, and a process that keeps everyone breathing easy. When I show up, it’s to make the work feel smoother, lighter, and way more human.

I’VE BEEN ON YOUR SIDE OF THE TABLE

I don’t just work with outdoor orgs—I’m out there with them. I’ve helped build trails in Patagonia, lead a statewide hiking community here in Virginia, and teamed up with nonprofits fighting to protect rivers, parks, and public lands. This isn’t a niche—it’s where I feel most at home.

THE OUTDOORS IS PERSONAL TO ME

Pretty content is nice—but content that sparks emotion, action, or someone saying “omg, this is SO me” is magic. Whether it’s a brand identity, a video, or a social campaign, I’m always thinking about what’s going to hit heart-first and stay with people after they scroll past it.

I MAKE STORIES PEOPLE FEEL

I’m tucked into Arlington, Virginia—close enough to be on the National Mall for a rally or make it to Shenandoah National Park for a sunrise hike (the best kind of reset). I love showing up in person when it matters, but I’m just as comfortable jumping into Zoom rooms and Slack threads with teams anywhere.

BASED RIGHT OUTSIDE DC

In the News

Girls Who Hike Virginia was featured in The Washington Post as part of a spotlight on community groups helping people build connection and belonging in the DC metro area. I was interviewed and quoted in the piece, sharing how our grassroots hiking community has become a meaningful way for women+ to find confidence, friendship, and adventure on the trail.

Washington Post

Where to meet people in the D.C. area. (Yes, in real life.)

02/12/2025

I was quoted in this New York Times travel feature exploring remote volunteer experiences around the world. I shared insights from my trail-building trip in Patagonia, where I joined a conservation-focused voluntourism program dedicated to expanding sustainable access to wild places.

NEW YORK TIMES

6 Remote Places for a Volunteer Vacation

05/02/2025

Shared here is the New York Times’ national coverage of the March 1st protests in defense of U.S. public lands. While not quoted in the piece, I co-organized the Washington, D.C. protest at the Lincoln Memorial, which brought together 100 advocates to stand up for our National Parks and protected spaces.

NEW YORK TIMES

Thousands Gather at National Parks Across U.S. to Protest Job Cuts

03/01/2025

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